Loading content on electronic device

ABSTRACT

In one embodiment, as a user is scrolling through a first series of content items and reaches the nth content items from the first series of content items, display a visual indication that there are additional content items from the first series of content items existing after the nth content item. Upon receiving a first user input, enable the user to scroll through the additional content items existing after the nth content item. Upon receiving a second user input, enable the user to scroll through a second series of content items.

PRIORITY

This application is a continuation under 35 U.S.C. § 120 of U.S. patentapplication Ser. No. 13/676,951, filed 14 Nov. 2012.

TECHNICAL FIELD

This disclosure generally relates to a user interface.

BACKGROUND

A user interface (UI), in the industrial design field of human-machineinteraction, is the space where interactions between humans and machinesoccur. The goal of the interactions between a human, often referred toas a “user”, and a machine at the user interface is the user's controlof the machine and its operations (e.g., through user input) and machinefeedback (e.g., through program output). A graphical user interface(GUI) is a type of user interface that allows users to interact withsoftware applications executing on electronic or computing devicesthrough multimedia objects (e.g., images, videos, audios, etc.) ratherthan purely text commands.

SUMMARY OF PARTICULAR EMBODIMENTS

In particular embodiments, a user interface for presenting content tousers may have a hierarchical structure. The user interface may have anynumber of content sections, and each content section may have any numberof content items. The content items may be of any type or format. A usermay consume or interact with some of the content items. In particularembodiments, each content item may correspond to a user-interfaceelement.

In particular embodiments, the content sections may be arranged anddisplayed sequentially. For each content section, the content itemsbelonging to that section may also be arranged and displayedsequentially. This enables a user to view the content section by sectionand item by item. For example, the user may select a content section andthen scroll through the content items belonging to that section (i.e.,the currently selected section) to view the individual items. When donewith the current content section, the user may select another contentsection and then similarly scroll through the content items belonging tothat section to view the individual items.

In particular embodiments, initially, a limited number of content itemsfrom each content section are loaded (e.g., on an electronic device) sothat they are ready to be displayed. A user may select a content sectionand then scroll through the already loaded content items to view themone item at a time.

In particular embodiments, while scrolling through the content items ofthe currently selected content section, when the user reaches the lastcontent item of the current content section that has already beenloaded, as the user moves the last already loaded content item of thecurrent content section across the screen (e.g., towards the left of thescreen), between the last already loaded content item of the currentcontent section and the first already loaded content item of the nextcontent section, a visual indication (e.g., a stack of folded pages, abutton) is displayed to inform the user that there are more contentitems in the current content section that can be loaded and displayed.The user may choose to load and view additional content items from thecurrent content section or move onto the next content section. If theuser chooses to load more content items from the current content section(e.g., by selecting the button), more content items from the currentcontent section are loaded and displayed to the user. Otherwise, thealready loaded content items from the next content section are displayedto the user. This process may be repeated whenever the user reaches thelast content item of the current content section that has already beenloaded.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 illustrates an example network environment associated with asocial-networking system.

FIGS. 2A and 2B illustrate two example mobile electronic devices.

FIG. 3 illustrates an example social graph.

FIG. 4 illustrates an example object hierarchy.

FIGS. 5A-5C illustrate scrolling through a series of content items.

FIG. 6 illustrates an example method for presenting content on anelectronic device.

FIGS. 7A-7I illustrate an example for presenting content on anelectronic device.

FIG. 8 illustrates an example computer system.

DESCRIPTION OF EXAMPLE EMBODIMENTS

A user interface (UI) may be incorporated into any type of softwareapplications, including, for example, desktop applications, mobileapplications, or web-based applications, to enable users to interactwith and control the applications. A graphical user interface (GUI) is atype of user interface that enables users to interact with softwareapplications through multi-media objects, including, for example, icons,buttons, menus, images, video, or audios.

In particular embodiments, a software application may be associated witha social-networking system. FIG. 1 illustrates an example networkenvironment 100 associated with a social-networking system. Networkenvironment 100 includes a user 101, a client system 130, asocial-networking system 160, and a third-party system 170 connected toeach other by a network 110. Although FIG. 1 illustrates a particulararrangement of user 101, client system 130, social-networking system160, third-party system 170, and network 110, this disclosurecontemplates any suitable arrangement of user 101, client system 130,social-networking system 160, third-party system 170, and network 110.As an example and not by way of limitation, two or more of client system130, social-networking system 160, and third-party system 170 may beconnected to each other directly, bypassing network 110. As anotherexample, two or more of client system 130, social-networking system 160,and third-party system 170 may be physically or logically co-locatedwith each other in whole or in part. Moreover, although FIG. 1illustrates a particular number of users 101, client systems 130,social-networking systems 160, third-party systems 170, and networks110, this disclosure contemplates any suitable number of users 101,client systems 130, social-networking systems 160, third-party systems170, and networks 110. As an example and not by way of limitation,network environment 100 may include multiple users 101, client system130, social-networking systems 160, third-party systems 170, andnetworks 110.

In particular embodiments, user 101 may be an individual (human user),an entity (e.g., an enterprise, business, or third-party application),or a group (e.g., of individuals or entities) that interacts orcommunicates with or over social-networking system 160. In particularembodiments, social-networking system 160 may be a network-addressablecomputing system hosting an online social network. Social-networkingsystem 160 may generate, store, receive, and transmit social-networkingdata, such as, for example, user-profile data, concept-profile data,social-graph information, or other suitable data related to the onlinesocial network. Social-networking system 160 may be accessed by theother components of network environment 100 either directly or vianetwork 110. In particular embodiments, social-networking system 160 mayinclude an authorization server that allows users 101 to opt in or optout of having their actions logged by social-networking system 160 orshared with other systems (e.g., third-party systems 170), such as, forexample, by setting appropriate privacy settings. In particularembodiments, third-party system 170 may be a network-addressablecomputing system that can host various third-party software applications(e.g., web-based applications). Third-party system 170 may generate,store, receive, and transmit various types of data, such as, forexample, texts, images, videos, or audios. Third-party system 170 may beaccessed by the other components of network environment 100 eitherdirectly or via network 110. In particular embodiments, one or moreusers 101 may use one or more client systems 130 to access, send datato, and receive data from social-networking system 160 or third-partysystem 170. Client system 130 may access social-networking system 160 orthird-party system 170 directly, via network 110, or via a third-partysystem. As an example and not by way of limitation, client system 130may access third-party system 170 via social-networking system 160.Client system 130 may be any suitable computing device, such as, forexample, a personal computer, a laptop computer, a cellular telephone, asmartphone, or a tablet computer.

This disclosure contemplates any suitable network 110. As an example andnot by way of limitation, one or more portions of network 110 mayinclude an ad hoc network, an intranet, an extranet, a virtual privatenetwork (VPN), a local area network (LAN), a wireless LAN (WLAN), a widearea network (WAN), a wireless WAN (WWAN), a metropolitan area network(MAN), a portion of the Internet, a portion of the Public SwitchedTelephone Network (PSTN), a cellular telephone network, or a combinationof two or more of these. Network 110 may include one or more networks110.

Links 150 may connect client system 130, social-networking system 160,and third-party system 170 to communication network 110 or to eachother. This disclosure contemplates any suitable links 150. Inparticular embodiments, one or more links 150 include one or morewireline (such as for example Digital Subscriber Line (DSL) or Data OverCable Service Interface Specification (DOCSIS)), wireless (such as forexample Wi-Fi or Worldwide Interoperability for Microwave Access(WiMAX)), or optical (such as for example Synchronous Optical Network(SONET) or Synchronous Digital Hierarchy (SDH)) links. In particularembodiments, one or more links 150 each include an ad hoc network, anintranet, an extranet, a VPN, a LAN, a WLAN, a WAN, a WWAN, a MAN, aportion of the Internet, a portion of the PSTN, a cellulartechnology-based network, a satellite communications technology-basednetwork, another link 150, or a combination of two or more such links150. Links 150 need not necessarily be the same throughout networkenvironment 100. One or more first links 150 may differ in one or morerespects from one or more second links 150.

In particular embodiments, data (e.g., data representing various typesof information or content) may be sent between servers associated withsocial-networking system 160 and individual client systems 130 vianetwork 110. When two electronic devices (e.g., a server and a client)are connected to a network (e.g., a computer or communications network,such as network 110), data may be transmitted between the two devicesover the network using one or more suitable network protocols. A networkmay include any number of sub-networks. By transmitting data between thetwo devices, the two devices may communicate with each other.

In network communications, there are two ways to send a communication(i.e., data) from one device to another device: push and pull. With pushtechnology, the request for the communication transaction is initiatedby the sending device. That is, the sending device “pushes” thecommunication, so to speak, to the receiving device. In this case, thesending device may be considered the active party and the receivingdevice may be considered the passive party in the transaction. Incontrast, with pull technology, the request for the communicationtransaction is initiated by the receiving device. That is, the receivingdevice “pulls” the communication, so to speak, from the sending device.In this case, the sending device may be considered the passive party andthe receiving device may be considered the active party in thetransaction. In particular embodiments, a server associated withsocial-networking system 160 may push data to a client system 130. Acommunication pushed from a server to a client may be referred to as a“push notification”. Similarly, a client system 130 may push data to aserver associated with social-networking system 160.

In particular embodiments, a client system 130 may be a mobileelectronic or computing device. A mobile electronic device—such as aSmartphone, tablet computer, or laptop computer—may includefunctionality for determining its location, direction, or orientation,such as a GPS receiver, compass, or gyroscope. Such a mobile device mayalso include functionality for wireless communication, such as BLUETOOTHcommunication, near-field communication (NFC), or infrared (IR)communication or communication with a wireless local area networks(WLANs) or cellular-telephone network. Such a mobile device may alsoinclude one or more cameras, scanners, touchscreens, microphones, orspeakers. Mobile electronic devices may also execute softwareapplications, such as games, web browsers, or social-networkingapplications. With social-networking applications, users may connect,communicate, and share information with other users in their socialnetworks.

In particular embodiments, a mobile electronic device (e.g., Smartphoneor tablet computer) may include a touchscreen capable of receiving touchinput. FIG. 2A illustrates an example mobile electronic device 210(e.g., a Smartphone) having a touchscreen 215. Touchscreen 215 mayincorporate one or more touch sensors and a touch-sensor controller fordetecting the presence and location of a touch (e.g., from a user'sfinger) or the proximity of an object (e.g., a stylus). In particularembodiments, a specific touch detected via touchscreen 215 may result ina touch input event.

Different mobile electronic devices may have different designs. As aresult, the size, shape, or aspect ratio of the touchscreens ofdifferent mobile devices may differ. FIG. 2B illustrates another examplemobile electronic device 220 (e.g., a tablet computer) having atouchscreen 225. Similarly, touchscreen 225 may incorporate one or moretouch sensors and a touch-sensor controller for detecting the presenceand location of a touch (e.g., from a user's finger) or the proximity ofan object (e.g., a stylus). A specific touch detected via touchscreen225 may result in a touch input event. However, since mobile electronicdevices 210 and 220 are two different types of devices, their respectivetouchscreen 215 and 225 have different sizes and aspect ratios.

There may be various types of touches or gestures, such as single tap,double tap, short press, long press, slide, swipe, flip, pinch open, orpinch close, corresponding to various types of touch input events.Different touch input events may result in different responses and thisdisclosure contemplates any applicable gesture.

Social-networking system 160 may store various types of data including,for example, user data, application data, or social data. In particularembodiments, such data may be stored in a graph having any number ofnodes and edges, where each edge connects two nodes. The graph is oftenreferred to as a “social graph” or “open graph” as it contains, amongothers, social information.

FIG. 3 illustrates example social graph 300. In particular embodiments,social-networking system 160 may store one or more social graphs 300 inone or more data stores. In particular embodiments, social graph 300 mayinclude multiple nodes—which may include multiple user nodes 302 ormultiple concept nodes 304—and multiple edges 306 connecting the nodes.Example social graph 300 illustrated in FIG. 3 is shown, for didacticpurposes, in a two-dimensional visual map representation. In particularembodiments, a social-networking system 160, client system 130, orthird-party system 170 may access social graph 300 and relatedsocial-graph information for suitable applications. The nodes and edgesof social graph 300 may be stored as data objects, for example, in adata store (such as a social-graph database). Such a data store mayinclude one or more searchable or queryable indexes of nodes or edges ofsocial graph 300.

In particular embodiments, a user node 302 may correspond to a user ofsocial-networking system 160. As an example and not by way oflimitation, a user may be an individual (human user), an entity (e.g.,an enterprise, business, or third-party application), or a group (e.g.,of individuals or entities) that interacts or communicates with or oversocial-networking system 160. In particular embodiments, when a userregisters for an account with social-networking system 160,social-networking system 160 may create a user node 302 corresponding tothe user, and store the user node 302 in one or more data stores. Usersand user nodes 302 described herein may, where appropriate, refer toregistered users and user nodes 302 associated with registered users. Inaddition or as an alternative, users and user nodes 302 described hereinmay, where appropriate, refer to users that have not registered withsocial-networking system 160. In particular embodiments, a user node 302may be associated with information provided by a user or informationgathered by various systems, including social-networking system 160. Asan example and not by way of limitation, a user may provide his or hername, profile picture, contact information, birth date, sex, maritalstatus, family status, employment, education background, preferences,interests, or other demographic information. In particular embodiments,a user node 302 may be associated with one or more data objectscorresponding to information associated with a user. In particularembodiments, a user node 302 may correspond to one or more webpages.

In particular embodiments, a concept node 304 may correspond to aconcept. As an example and not by way of limitation, a concept maycorrespond to a place (such as, for example, a movie theater,restaurant, landmark, or city); a website (such as, for example, awebsite associated with social-network system 160 or a third-partywebsite associated with a web-application server); an entity (such as,for example, a person, business, group, sports team, or celebrity); aresource (such as, for example, an audio file, video file, digitalphoto, text file, structured document, or application) which may belocated within social-networking system 160 or on an external server,such as a web-application server; real or intellectual property (suchas, for example, a sculpture, painting, movie, game, song, idea,photograph, or written work); a game; an activity; an idea or theory;another suitable concept; or two or more such concepts. A concept node304 may be associated with information of a concept provided by a useror information gathered by various systems, including social-networkingsystem 160. As an example and not by way of limitation, information of aconcept may include a name or a title; one or more images (e.g., animage of the cover page of a book); a location (e.g., an address or ageographical location); a website (which may be associated with a URL);contact information (e.g., a phone number or an email address); othersuitable concept information; or any suitable combination of suchinformation. In particular embodiments, a concept node 304 may beassociated with one or more data objects corresponding to informationassociated with concept node 304. In particular embodiments, a conceptnode 304 may correspond to one or more webpages.

In particular embodiments, a node in social graph 300 may represent orbe represented by a webpage (which may be referred to as a “profilepage”). Profile pages may be hosted by or accessible tosocial-networking system 160. Profile pages may also be hosted onthird-party websites associated with a third-party server 170. As anexample and not by way of limitation, a profile page corresponding to aparticular external webpage may be the particular external webpage andthe profile page may correspond to a particular concept node 304.Profile pages may be viewable by all or a selected subset of otherusers. As an example and not by way of limitation, a user node 302 mayhave a corresponding user-profile page in which the corresponding usermay add content, make declarations, or otherwise express himself orherself. As another example and not by way of limitation, a concept node304 may have a corresponding concept-profile page in which one or moreusers may add content, make declarations, or express themselves,particularly in relation to the concept corresponding to concept node304.

In particular embodiments, a concept node 304 may represent athird-party webpage or resource hosted by a third-party system 170. Thethird-party webpage or resource may include, among other elements,content, a selectable or other icon, or other inter-actable object(which may be implemented, for example, in JavaScript, AJAX, or PHPcodes) representing an action or activity. As an example and not by wayof limitation, a third-party webpage may include a selectable icon suchas “like,” “check in,” “eat,” “recommend,” or another suitable action oractivity. A user viewing the third-party webpage may perform an actionby selecting one of the icons (e.g., “eat”), causing a client system 130to transmit to social-networking system 160 a message indicating theuser's action. In response to the message, social-networking system 160may create an edge (e.g., an “eat” edge) between a user node 302corresponding to the user and a concept node 304 corresponding to thethird-party webpage or resource and store edge 306 in one or more datastores.

In particular embodiments, a pair of nodes in social graph 300 may beconnected to each other by one or more edges 306. An edge 306 connectinga pair of nodes may represent a relationship between the pair of nodes.In particular embodiments, an edge 306 may include or represent one ormore data objects or attributes corresponding to the relationshipbetween a pair of nodes. As an example and not by way of limitation, afirst user may indicate that a second user is a “friend” of the firstuser. In response to this indication, social-networking system 160 maytransmit a “friend request” to the second user. If the second userconfirms the “friend request,” social-networking system 160 may createan edge 306 connecting the first user's user node 302 to the seconduser's user node 302 in social graph 300 and store edge 306 associal-graph information in one or more of data stores (e.g., datastores associated with social-networking system 160). In the example ofFIG. 3, social graph 300 includes an edge 306 indicating a friendrelation between user nodes 302 of user “A” and user “B” and an edgeindicating a friend relation between user nodes 302 of user “C” and user“B.” Although this disclosure describes or illustrates particular edges306 with particular attributes connecting particular user nodes 302,this disclosure contemplates any suitable edges 306 with any suitableattributes connecting user nodes 302. As an example and not by way oflimitation, an edge 306 may represent a friendship, family relationship,business or employment relationship, fan relationship, followerrelationship, visitor relationship, subscriber relationship,superior/subordinate relationship, reciprocal relationship,non-reciprocal relationship, another suitable type of relationship, ortwo or more such relationships. Moreover, although this disclosuregenerally describes nodes as being connected, this disclosure alsodescribes users or concepts as being connected. Herein, references tousers or concepts being connected may, where appropriate, refer to thenodes corresponding to those users or concepts being connected in socialgraph 300 by one or more edges 306.

In particular embodiments, an edge 306 between a user node 302 and aconcept node 304 may represent a particular action or activity performedby a user associated with user node 302 toward a concept associated witha concept node 304. As an example and not by way of limitation, asillustrated in FIG. 3, a user may “like,” “attended,” “played,”“listened,” “cooked,” “worked at,” or “watched” a concept, each of whichmay correspond to a edge type or subtype. A concept-profile pagecorresponding to a concept node 304 may include, for example, aselectable “check in” icon (such as, for example, a clickable “check in”icon) or a selectable “add to favorites” icon. Similarly, after a userclicks these icons, social-networking system 160 may create a “favorite”edge or a “check in” edge in response to a user's action correspondingto a respective action. As another example and not by way of limitation,a user (user “C”) may listen to a particular song (“Ramble On”) using aparticular application (SPOTIFY, which is an online music application).In this case, social-networking system 160 may create a “listened” edge306 and a “used” edge (as illustrated in FIG. 3) between user nodes 302corresponding to the user and concept nodes 304 corresponding to thesong and application to indicate that the user listened to the song andused the application. Moreover, social-networking system 160 may createa “played” edge 306 (as illustrated in FIG. 3) between concept nodes 304corresponding to the song and the application to indicate that theparticular song was played by the particular application. In this case,“played” edge 306 corresponds to an action performed by an externalapplication (SPOTIFY) on an external audio file (the song “Imagine”).Although this disclosure describes particular edges 306 with particularattributes connecting user nodes 302 and concept nodes 304, thisdisclosure contemplates any suitable edges 306 with any suitableattributes connecting user nodes 302 and concept nodes 304. Moreover,although this disclosure describes edges between a user node 302 and aconcept node 304 representing a single relationship, this disclosurecontemplates edges between a user node 302 and a concept node 304representing one or more relationships. As an example and not by way oflimitation, an edge 306 may represent both that a user likes and hasused at a particular concept. Alternatively, another edge 306 mayrepresent each type of relationship (or multiples of a singlerelationship) between a user node 302 and a concept node 304 (asillustrated in FIG. 3 between user node 302 for user “E” and conceptnode 304 for “SPOTIFY”).

In particular embodiments, social-networking system 160 may create anedge 306 between a user node 302 and a concept node 304 in social graph300. As an example and not by way of limitation, a user viewing aconcept-profile page (such as, for example, by using a web browser or aspecial-purpose application hosted by the user's client system 130) mayindicate that he or she likes the concept represented by the conceptnode 304 by clicking or selecting a “Like” icon, which may cause theuser's client system 130 to transmit to social-networking system 160 amessage indicating the user's liking of the concept associated with theconcept-profile page. In response to the message, social-networkingsystem 160 may create an edge 306 between user node 302 associated withthe user and concept node 304, as illustrated by “like” edge 306 betweenthe user and concept node 304. In particular embodiments,social-networking system 160 may store an edge 306 in one or more datastores. In particular embodiments, an edge 306 may be automaticallyformed by social-networking system 160 in response to a particular useraction. As an example and not by way of limitation, if a first useruploads a picture, watches a movie, or listens to a song, an edge 306may be formed between user node 302 corresponding to the first user andconcept nodes 304 corresponding to those concepts. Although thisdisclosure describes forming particular edges 306 in particular manners,this disclosure contemplates forming any suitable edges 306 in anysuitable manner.

In particular embodiments, a set of objects may be organized into ahierarchy based on, for example, how the individual objects are relatedto each other. An object hierarchy may have any number of levels, and ateach level, there may be any number of objects. Parent-child or siblingrelationships may exist between specific objects in the hierarchy.Within an object hierarchy, a parent object is one level above the levelof its child objects. Two sibling objects are at the same level andshare the same parent object. In addition, any portion of the hierarchymay also be considered a hierarchy in itself.

FIG. 4 illustrates a portion of an example object hierarchy 400 thatincludes a number of objects 410. FIG. 4 is in fact a visualrepresentation of an object hierarchy. Each node represents a specificobject in the hierarchy, and each edge connecting two nodes represents aparent-child relationship between the two corresponding objects.

In particular embodiments, an object in a hierarchy may or may not havea parent. If an object does not have a parent, it may be referred to asa “root” object (e.g., object 410A). Typically, the root object ispositioned at the first or topmost level of the hierarchy. In particularembodiments, an object in a hierarchy may or may not have any children.If an object does not have any children, it may be referred to as a“leaf” or “terminal” object (e.g., object 410B). If an object does havechildren (e.g., object 410C), it may have any number of children. Inaddition, objects sharing the same parent may be referred to as eachother's “siblings”. For example, in FIG. 4, object 410C is the parent ofobjects 410D and 410B. Objects 410D and 410B are the children of object410C and are siblings to each other. Thus, a hierarchy of objects (e.g.,object hierarchy 400) not only includes the individual objects (e.g.,objects 410) themselves but also indicates the relationships among thespecific objects. Moreover, the position of a specific object within thehierarchy may indicate its relationships with other objects in thehierarchy.

Objects 410 may be of various types, and this disclosure contemplatesany applicable object types. For example and without limitation, theterm “object” may refer to any type of content, including but notlimited to images, videos, captions, text blocks or boxes,user-interface elements, clickable links, newsfeed stories, referencesto other objects, advertisements, calendar events, units for displayingopen graph analysis that may be graphically rendered, applications,websites, web pages, books, chapters. In particular embodiments, given ahierarchy of objects, which may be a portion of another, largerhierarchy of objects, the hierarchical relationships (e.g., parent-childor sibling relationships, positions of the objects within the hierarchy)between specific objects may direct some aspects of how these objectsbehave in the context of a user interface or how the objects arepresented to a user.

As an example, in the context of the desktop of a computing device, thedesktop may be a parent object, and sometimes the root object of ahierarchy, whose child objects are the individual software applicationsavailable on the desktop. A software application, while itself being oneof the child objects of the desktop, is also the parent object of theindividual components of that software application. Different softwareapplications may include different components. For example, for asoftware application that manages digital books (e.g., a book readerapplication), its components may include the digital books available,the individual chapters of each book, the pages of each chapter, and thetexts, images, videos, audios, or other content or media elements oneach page. Each of these also corresponds to an object (e.g.,user-interface component) in the hierarchy. More specifically, withinthe hierarchy, the digital book application may be the parent object ofthe digital books. A digital book may be the parent object of theindividual chapters of that book. A chapter, while itself being one ofthe child objects of the book, is also the parent object of the pages inthat chapter. A page is the parent object of the texts, images, videos,audios, or other content or media elements on that page. A text block,image, video, audio, or other content or media element is one of thechild objects of the page to which it belongs. Similarly, for a softwareapplication that manages news feeds, its components may include theindividual news channels and the news stories within each channel. Eachof these may correspond to an object. Within the hierarchy, thenews-feed application, while itself being one of the child objects ofthe desktop, is also the parent object of the news channels. A newschannel in turn is the parent object of the news stories included inthat channel.

As another example, in the context of the Internet or the World WideWeb, the Internet may be a parent object whose child objects are theindividual websites. A website, while itself being one of the childobjects of the Internet, is also the parent object of the individual webpages of that website. A web page, while itself being one of the childobjects of the website to which it belongs, is the parent object of thetexts, images, videos, audios, or links (e.g., Uniform Resource Locators(URLs)) included in the web page. Each text block, image, video, audio,or link may also correspond to a specific object in the hierarchy.

As a third example, a website, such as a social-networking websiteimplemented by social-networking system 160, may also be arranged in ahierarchical structure for navigating the content of thesocial-networking website. In this context, the social-networkingwebsite may be a parent object whose child objects are the components(e.g., photo albums, user profile pages, etc.) of the website. Forexample, a photo album, while itself being a child object of thesocial-networking website, may in turn be a parent object, and theindividual photos within the album may be the child objects of the photoalbum. A user's profile page may be structured in such a hierarchicalfashion as well. The profile page itself may be considered a parentobject, and the individual objects on the profile page may be the childobjects of the profile page. In particular embodiments, a profile pagemay be considered and rendered (e.g., for presentation to a user) as alinear timeline of objects, such as, for example and without limitation,photos, photo albums, check-ins, comments from other users, attendedevents, tags, applications the user has added to the profile page,stories, songs the user has listened to, playlists. These various typesof objects may all be children of the profile page, or may be furtherarranged into multiple levels. With some implementations, a user'sprofile page may include any number of sections, such as the user'seducation and employment information, the user's public “wall”, or theuser's social connections. Then the various types of objects above maybe divided into specific sections.

In particular embodiments, an object 410 may be a component of a userinterface. In this case, object hierarchy 400 may correspond to the userinterface, and each object 410 may correspond to a specific component ofthe user-interface. A user interface may have various types ofcomponents, and this disclosure contemplates any applicableuser-interface component types. For example, a user-interface component(i.e., an object 410) may be a window, a section, a tab, an image, avideo, an audio, a text block, a menu, an icon, a button, a checkbox, awebsite, a web page, a frame, a clickable link, a message, a post, or aninput field. In particular embodiments, an object 410 may be consumed bya user if the user is able to, for example and without limitation,interact with, view, read, listen to, manipulate, or handle the object410. For example, some user-consumable objects 410 may be texts, images,videos, audios, feeds, executables (e.g., application programs orgames), websites, web pages, digital books, photo albums, posts, ormessages.

In particular embodiments, when the user interface corresponding toobject hierarchy 400 is displayed (e.g., on a client system 130), thestructure of the corresponding object hierarchy 400 may reflect thestructure of the user interface. The relationships among the individualcomponents in the user interface, as reflected in object hierarchy 400,may influence how these components are organized and presented to users.The user interface may have any number of layers, respectivelycorresponding to the individual levels of object hierarchy 400. Objects410 (e.g., user-interface components) at a specific level of objecthierarchy 400 are displayed in the corresponding layer of the userinterface. With some implementations, the lowest or bottommost layer ofthe user interface corresponds to the first or topmost level of objecthierarchy 400. Thus, root object 410A is displayed in the lowest layerof the user interface. Furthermore, in the user interface, each object410 (e.g., user-interface component) is displayed in a layer immediatelyabove the layer where its parent, if one exists, is displayed andimmediately below the layer where its children, if any, are displayed.Sibling objects 410 are displayed at the same layer. Thus, the positionof a component in the user interface indicates its relationships (e.g.,parent-child or sibling) with other components in the user interface.

In particular embodiments, a user-interface component (e.g., an image, avideo, a folder, etc.) may be displayed in various display modes. As anexample, the user-interface component may be displayed in a“full-screen” mode, where the user-interface component occupies theentire or nearly the entire display area (e.g., the screen of anelectronic device). As another example, the user-interface component maybe displayed in an “on-page” mode, where the user-interface component isincluded in another user-interface component and displayed as a part ofthat other user-interface component (e.g., an image is displayed as apart of a web page). As a third example, the user-interface componentmay be displayed in an “index” mode, where the user-interface componentis a part of a series of user-interface components (e.g., an image isdisplayed together with other images from the same album, or a chapterof a book is displayed in the table of content of the book together withother chapters from the same book).

In particular embodiments, a hierarchical user interface may be used topresent content to a user. Such a user interface may be referred to as a“content feed” or “news feed” user interface. The content may be of anytype and format, such as, for example and without limitation, text,icon, image, video, audio, web page, post, or message. This disclosurecontemplates any applicable content type and format. In particularembodiments, the individual content items (e.g., text, image, video,audio, web page, post, message, news piece, etc.) may be organized intovarious categories, referred to as content sections. For example,related content items may be categorized into the same content section.The user interface may include any number of content sections, and eachcontent section may include any number of content items. Hierarchically,a content section may be the parent of the content items belonging tothat section. For example, various photos taken during a holiday tripmay be organized into the same album, and various photo albums may beorganized into the photo section of the user interface.

In particular embodiments, a user may consume or interact with aspecific content item. For example, a user consumes a content item whenthe user scrolls, opens up, views, listens to, selects, reviews, orcomments on the content item. A user interacts with a content item whenthe user selects, clicks on, taps, reviews, or comments on the contentitem. This disclosure contemplates any applicable means for a user toconsume or interact with a content item.

In particular embodiments, a user interface may include any number ofcontent sections, and each content section may include any number ofcontent items. These content items may be of any type or format. Whenpresenting and displaying these content items on an electronic device(e.g., a mobile device) for viewing by a user, the content sections maybe arranged sequentially so that the user may go through these sectionsone at a time. Similarly, for each content section, the content itemsbelonging to that section may also be arranged sequentially so that theuser may go through these items one at a time.

This method of presenting content may be analogous to reading a book. Abook may have a number of chapters, and each chapter may have a numberof pages. When reading a book, a reader may start from the first page ofthe first chapter, and read one page at a time. When the reader reachesthe last page of the first chapter, the reader may then moves on to thefirst page of the second chapter. And so on. Here, a chapter of the bookmay be analogous to a content section, and a page of a chapter may beanalogous to a content item belonging to a specific content section. Ofcourse, at any time while reading the book, the reader may go back to aprevious page, or jump to a specific page anywhere in the book.Similarly, when viewing the content items, the user may go back andforth along content items arranged and displayed in a series.

In particular embodiments, when a series of content items is displayedon an electronic device, a user may scroll back and forth through thecontent items. As an example, the content items may be displayed on thescreen of an electronic device one at a time. Suppose that the screen istouch-sensitive. In this case, the user may scroll through the contentitems by swiping a finger in the left or right direction horizontallyacross the touchscreen. For example, swiping a finger in the leftdirection may cause the content items to move toward the left, andswiping a finger in the right direction may cause the content items tomove toward the right.

To further illustrate, in FIG. 5A, a content item 510 is currentlydisplayed on the touchscreen of a Smartphone. Note that a content itemmay include other content items, as in the case of content item 510where an image is included in a web page. As a user swipes a finger inthe left direction horizontally across the touchscreen, it causescontent item 510 to gradually move toward the left of the screen,corresponding to the movement of the user's finger, as illustrated inFIG. 5B. At the same time, the next content item in the series, contentitem 520, gradually moves onto the screen, also illustrated in FIG. 5B.If the user continues to swipe the finger in the left direction, theneventually, content item 510 shall move completely off the screen, andcontent item 520 shall move completely onto the screen, as illustratedin FIG. 5C. At this point, content item 520 has replaced content item510 as the content item that is currently displayed to the user.

To go back to content item 510 (i.e., the previous content item beforethe currently displayed content item 520), the user may swipe a fingerin the right direction horizontally across the touchscreen. To go to thenext content item after the currently displayed content item 520, theuser may swipe a finger in the left direction horizontally across thetouchscreen. Note that each content item 510, 520 is analogous to a pageof a book.

With a book, the total number of pages in each chapter is fixed and doesnot change. In contrast, with a user interface, the total number ofcontent items in each content section may change from time to time sincea user interface is a dynamic object. New content items may be added toa content section or existing content items may be deleted from acontent section. For example, suppose that there is a content sectionfor news feeds, and the content items in this news feeds section arenews posts. As new news posts become available, they may be added to thenews feeds section accordingly.

In particular embodiments, the content items are displayed on anelectronic device (e.g., a client system 130) for presentation to a userof the device. However, these content items may come from varioussources (e.g., the Internet, servers associated with social-networkingsystem 160). The content items may be downloaded to the user'selectronic device (e.g., over network 110) before they are displayed onthe device.

Since each content section potentially has a great number of contentitems, it is impractical as well as may be unnecessary to download allthe content items of all the content sections to the user's device atonce. For example, in the case of the news feeds section, the news postsin the section may be arranged in reverse chronological order, with thenewest news posts positioned toward the beginning of the series. Often,a user is only interested in the most recent news posts. News posts froma month or even a year ago probably have little concern or relevance tothe user. Thus, it is not necessary to download all the news posts tothe user's device. Instead, it is probably sufficient to download thefirst several news posts (e.g., the news posts from the past 24 hours)for presentation to the user. The older news posts may be downloaded ifand when the user requests them.

Even when many content items of a specific content section have alreadybeen downloaded to the user's device and thus available for display,often, it is not necessary to display all of them initially. Again,consider the example of the news feeds section. Suppose that 50 mostrecent news posts in the section have already been downloaded to theuser's device. If all 50 news posts are displayed initially, to scrollthrough the news feeds section (e.g., in order to reach the next orprevious content section), the user must scroll through 50 news posts,which may take a long time and thus be annoying to the user. Instead, itis better to display a small number of available news posts (e.g., 5news posts) initially. If the user wishes to read more news posts,additional news posts may then be displayed. Otherwise, the user canquickly scroll through the 5 news posts displayed initially for the newsfeeds section and move onto the next content section.

Suppose that there are a number of content sections arrangedsequentially, and each content section has a number of content itemsarranged sequentially. A user may scroll back and forth through thecontent sections one section at a time, and within each content section,the user may scroll back and forth through the content items one item ata time. FIG. 6 illustrates an example method 600 for presenting contentitems on an electronic device for viewing by a user.

Method 600 may begin at STEP 610, where a user is scrolling through afirst series of content items in the forward direction (e.g., by swipinga finger toward the left across a touchscreen). This first series ofcontent items may belong to a first content section. By scrollingthrough this first series of content items, the content items may bedisplayed on the screen sequentially, one item at a time.

Suppose that the user eventually reaches the nth content item from thefirst series of content items. For example, n may be a number between 5and 10. At this point, although there are still additional content itemsfrom the current first series (i.e., from the first content section)after the nth content item available, instead of immediately letting theuser scroll through the additional content items after the nth contentitem, at STEP 620, a visual indication is displayed, which indicates tothe user that there are additional content items after the nth contentitem from the first series that are available and can be displayed ifthe user wants to view them.

At STEP 630, the user is given the option of choosing whether to viewthe additional content items after the nth content item from the currentfirst series or go to a second content section (e.g., the contentsection after the current first content section) and view a secondseries of content items belonging to the second content section.

At STEP 640, if the user chooses to view the additional content itemsafter the nth content item from the first series, the additional contentitems from the first series are displayed so that the user can scrollthrough them.

With some implementations, the user is able to scroll through another ncontent items from the first series. When the user reaches the 2nthcontent item from the first series, the user is asked again whether toview additional content items from the current first content section orgo to the second content section. This process may be similarly repeatedwhile the user scrolls through the series of content items from thecurrent content section.

Otherwise, at STEP 650, if the user chooses to go to the second contentsection after the first content section, the second series of contentitems are displayed so that the user can scroll through them.

Note that the user is able to scroll back and forth through the contentitems. In the forward direction, when the user reaches the last contentitem from the current content section that the user wishes to view,further scrolling in the forward direction causes the first content itemfrom the next content section to be displayed and so on. In the backwarddirection, when the user reaches the first content item from the currentcontent section, further scrolling in the backward direction causes thelast content item from the previous content section to be displayed andso on.

To further explain the steps of FIG. 6, consider an example illustratedin FIGS. 7A-7I. In FIG. 7A, a content item 711 is shown on the screen ofa Smartphone. Suppose that a user has been scrolling through a firstseries of content items, and content item 711 is the nth item in thecurrent series. Thus, in FIG. 7A, the user has reached the nth contentitem (i.e., content item 711) in the current series.

Further suppose that the user continues to swipe a finger toward theleft of the screen, which means that the user continues to scroll towardthe right in the current first series of content items. In FIG. 7B,content item 711 gradually moves toward the left of the screen,corresponding to the swiping movement of the user's finger. However,since content item 711 is the nth item in the current first series,instead of displaying the next content item in the current series aftercontent item 711 (i.e., the (n+1)th item in the current series), avisual indication 731 is shown. In this example, visual indication 731visually resembles a stack of folded paper. In fact, in this example, aseries of content items visually resembles a long scroll of paper foldedpage by page at each page's edge. Each content item then visuallyresembles a specific page in the scroll. Visual indication 731 suggeststo the user that there are more content items in the current firstseries that can be viewed, if the user so chooses.

As the user continues to swipe a finger toward the left of the screen,in FIG. 7C, content item 711 moves further to the left and off thescreen. At the same time, visual indication 711, which resembles a stackof folded paper, unfolds somewhat. In addition, a button 732 appears.Button 732 enables the user to choose to view more content items fromthe current series (i.e., those content items coming after content item711) by, for example, clicking on button 732.

In particular embodiments, button 732 appears once the user's finger hasmoved across the screen for a threshold distance. For example, thethreshold distance may be two-thirds or one-half of the width of thescreen. Thus, in FIG. 7C, as the user's finger swipes toward the leftand reaches about the left one-third part of the screen, button 732appears.

Suppose that the user has clicked on button 732 to view more contentitems from the current series. In this case, in FIG. 7D, content item711 continues to move off the screen. At the same time, visualindication 731, which resembles a stack of folded paper, continues tounfold so that the next content item 712 after content item 711 from thecurrent first series begins to appear.

Eventually, in FIG. 7E, content item 712 is completely displayed on thescreen. From here, the user may continue to scroll along the currentfirst series of content items. In some embodiments, after the userscrolls through another n content items from the current first series,the user is again given the option of choosing whether to continuescrolling through the current series of content items, as illustrated inFIGS. 7B-7D. In fact, this process may be similarly repeated for every ncontent items.

On the other hand, suppose that from FIG. 7C, the user does not click onbutton 732. Instead, the user continues to swipe the finger toward theleft of the screen. This indicates that the user does not wish to viewadditional content items, after content item 711, from the current firstseries. As the user's finger reaches near the left edge of the screen,in FIG. 7F, content item 711 continues to move off the screen. At thesame time, the first content item 721 from the next second series ofcontent items begins to appear.

If the user continues to scroll forward by swiping a finger in the leftdirection across the touchscreen, eventually, in FIG. 7G, content item721 is completely displayed on the screen. From here, the user maycontinue to scroll along the second series of content items, which isnow the current series. After the user reaches the nth content item fromthe second series, the user may be similarly given the option ofchoosing whether to continue scrolling through the second series ofcontent items to view more content items after the nth content item orto go to the third series of content items after the second series.

Of course, a user may scroll through each series of content items inboth the forward and backward directions. To scroll in the backwarddirection, the user may swipe a finger in the right direction across thetouchscreen. Suppose that the user now scrolls backward. In FIG. 7H, asthe user reaches the content item 721, which is the first content itemof the second series, if the user continues to scroll backward, visualindication 731 appears, followed by content item 711, which is the nthcontent item from the first series. Here, visual indication 731 alsomarks the boundary between two consecutive series of content items,indicating where one series ends and the next series begins.

If the user continues to scroll backward, in FIG. 7I, content item 721gradually moves off the screen, while content item 711 gradually movesonto the screen. Eventually, content item 711 is displayed on the screencompletely. At this point, the user has returned to the first series,which becomes the current series.

Particular embodiments may repeat one or more steps of the method ofFIG. 6, where appropriate. Although this disclosure describes andillustrates particular steps of the method of FIG. 6 as occurring in aparticular order, this disclosure contemplates any suitable steps of themethod of FIG. 6 occurring in any suitable order. Moreover, althoughthis disclosure describes and illustrates particular components,devices, or systems carrying out particular steps of the method of FIG.6, this disclosure contemplates any suitable combination of any suitablecomponents, devices, or systems carrying out any suitable steps of themethod of FIG. 6.

The method illustrated in FIG. 6 may be implemented as computer softwareand executed on a computer system. FIG. 8 illustrates an examplecomputer system 800. In particular embodiments, one or more computersystems 800 perform one or more steps of one or more methods describedor illustrated herein. In particular embodiments, one or more computersystems 800 provide functionality described or illustrated herein. Inparticular embodiments, software running on one or more computer systems800 performs one or more steps of one or more methods described orillustrated herein or provides functionality described or illustratedherein. Particular embodiments include one or more portions of one ormore computer systems 800. Herein, reference to a computer system mayencompass a computing device, and vice versa, where appropriate.Moreover, reference to a computer system may encompass one or morecomputer systems, where appropriate.

This disclosure contemplates any suitable number of computer systems800. This disclosure contemplates computer system 800 taking anysuitable physical form. As example and not by way of limitation,computer system 800 may be an embedded computer system, a system-on-chip(SOC), a single-board computer system (SBC) (such as, for example, acomputer-on-module (COM) or system-on-module (SOM)), a desktop computersystem, a laptop or notebook computer system, an interactive kiosk, amainframe, a mesh of computer systems, a mobile telephone, a personaldigital assistant (PDA), a server, a tablet computer system, or acombination of two or more of these. Where appropriate, computer system800 may include one or more computer systems 800; be unitary ordistributed; span multiple locations; span multiple machines; spanmultiple data centers; or reside in a cloud, which may include one ormore cloud components in one or more networks. Where appropriate, one ormore computer systems 800 may perform without substantial spatial ortemporal limitation one or more steps of one or more methods describedor illustrated herein. As an example and not by way of limitation, oneor more computer systems 800 may perform in real time or in batch modeone or more steps of one or more methods described or illustratedherein. One or more computer systems 800 may perform at different timesor at different locations one or more steps of one or more methodsdescribed or illustrated herein, where appropriate.

In particular embodiments, computer system 800 includes a processor 802,memory 804, storage 806, an input/output (I/O) interface 808, acommunication interface 810, and a bus 812. Although this disclosuredescribes and illustrates a particular computer system having aparticular number of particular components in a particular arrangement,this disclosure contemplates any suitable computer system having anysuitable number of any suitable components in any suitable arrangement.

In particular embodiments, processor 802 includes hardware for executinginstructions, such as those making up a computer program. As an exampleand not by way of limitation, to execute instructions, processor 802 mayretrieve (or fetch) the instructions from an internal register, aninternal cache, memory 804, or storage 806; decode and execute them; andthen write one or more results to an internal register, an internalcache, memory 804, or storage 806. In particular embodiments, processor802 may include one or more internal caches for data, instructions, oraddresses. This disclosure contemplates processor 802 including anysuitable number of any suitable internal caches, where appropriate. Asan example and not by way of limitation, processor 802 may include oneor more instruction caches, one or more data caches, and one or moretranslation lookaside buffers (TLBs). Instructions in the instructioncaches may be copies of instructions in memory 804 or storage 806, andthe instruction caches may speed up retrieval of those instructions byprocessor 802. Data in the data caches may be copies of data in memory804 or storage 806 for instructions executing at processor 802 tooperate on; the results of previous instructions executed at processor802 for access by subsequent instructions executing at processor 802 orfor writing to memory 804 or storage 806; or other suitable data. Thedata caches may speed up read or write operations by processor 802. TheTLBs may speed up virtual-address translation for processor 802. Inparticular embodiments, processor 802 may include one or more internalregisters for data, instructions, or addresses. This disclosurecontemplates processor 802 including any suitable number of any suitableinternal registers, where appropriate. Where appropriate, processor 802may include one or more arithmetic logic units (ALUs); be a multi-coreprocessor; or include one or more processors 802. Although thisdisclosure describes and illustrates a particular processor, thisdisclosure contemplates any suitable processor.

In particular embodiments, memory 804 includes main memory for storinginstructions for processor 802 to execute or data for processor 802 tooperate on. As an example and not by way of limitation, computer system800 may load instructions from storage 806 or another source (such as,for example, another computer system 800) to memory 804. Processor 802may then load the instructions from memory 804 to an internal registeror internal cache. To execute the instructions, processor 802 mayretrieve the instructions from the internal register or internal cacheand decode them. During or after execution of the instructions,processor 802 may write one or more results (which may be intermediateor final results) to the internal register or internal cache. Processor802 may then write one or more of those results to memory 804. Inparticular embodiments, processor 802 executes only instructions in oneor more internal registers or internal caches or in memory 804 (asopposed to storage 806 or elsewhere) and operates only on data in one ormore internal registers or internal caches or in memory 804 (as opposedto storage 806 or elsewhere). One or more memory buses (which may eachinclude an address bus and a data bus) may couple processor 802 tomemory 804. Bus 812 may include one or more memory buses, as describedbelow. In particular embodiments, one or more memory management units(MMUs) reside between processor 802 and memory 804 and facilitateaccesses to memory 804 requested by processor 802. In particularembodiments, memory 804 includes random access memory (RAM). This RAMmay be volatile memory, where appropriate Where appropriate, this RAMmay be dynamic RAM (DRAM) or static RAM (SRAM). Moreover, whereappropriate, this RAM may be single-ported or multi-ported RAM. Thisdisclosure contemplates any suitable RAM. Memory 804 may include one ormore memories 804, where appropriate. Although this disclosure describesand illustrates particular memory, this disclosure contemplates anysuitable memory.

In particular embodiments, storage 806 includes mass storage for data orinstructions. As an example and not by way of limitation, storage 806may include a hard disk drive (HDD), a floppy disk drive, flash memory,an optical disc, a magneto-optical disc, magnetic tape, or a UniversalSerial Bus (USB) drive or a combination of two or more of these. Storage806 may include removable or non-removable (or fixed) media, whereappropriate. Storage 806 may be internal or external to computer system800, where appropriate. In particular embodiments, storage 806 isnon-volatile, solid-state memory. In particular embodiments, storage 806includes read-only memory (ROM). Where appropriate, this ROM may bemask-programmed ROM, programmable ROM (PROM), erasable PROM (EPROM),electrically erasable PROM (EEPROM), electrically alterable ROM (EAROM),or flash memory or a combination of two or more of these. Thisdisclosure contemplates mass storage 806 taking any suitable physicalform. Storage 806 may include one or more storage control unitsfacilitating communication between processor 802 and storage 806, whereappropriate. Where appropriate, storage 806 may include one or morestorages 806. Although this disclosure describes and illustratesparticular storage, this disclosure contemplates any suitable storage.

In particular embodiments, I/O interface 808 includes hardware,software, or both, providing one or more interfaces for communicationbetween computer system 800 and one or more I/O devices. Computer system800 may include one or more of these I/O devices, where appropriate. Oneor more of these I/O devices may enable communication between a personand computer system 800. As an example and not by way of limitation, anI/O device may include a keyboard, keypad, microphone, monitor, mouse,printer, scanner, speaker, still camera, stylus, tablet, touch screen,trackball, video camera, another suitable I/O device or a combination oftwo or more of these. An I/O device may include one or more sensors.This disclosure contemplates any suitable I/O devices and any suitableI/O interfaces 808 for them. Where appropriate, I/O interface 808 mayinclude one or more device or software drivers enabling processor 802 todrive one or more of these I/O devices. I/O interface 808 may includeone or more I/O interfaces 808, where appropriate. Although thisdisclosure describes and illustrates a particular I/O interface, thisdisclosure contemplates any suitable I/O interface.

In particular embodiments, communication interface 810 includeshardware, software, or both providing one or more interfaces forcommunication (such as, for example, packet-based communication) betweencomputer system 800 and one or more other computer systems 800 or one ormore networks. As an example and not by way of limitation, communicationinterface 810 may include a network interface controller (NIC) ornetwork adapter for communicating with an Ethernet or other wire-basednetwork or a wireless NIC (WNIC) or wireless adapter for communicatingwith a wireless network, such as a WI-FI network. This disclosurecontemplates any suitable network and any suitable communicationinterface 810 for it. As an example and not by way of limitation,computer system 800 may communicate with an ad hoc network, a personalarea network (PAN), a local area network (LAN), a wide area network(WAN), a metropolitan area network (MAN), or one or more portions of theInternet or a combination of two or more of these. One or more portionsof one or more of these networks may be wired or wireless. As anexample, computer system 800 may communicate with a wireless PAN (WPAN)(such as, for example, a BLUETOOTH WPAN), a WI-FI network, a WI-MAXnetwork, a cellular telephone network (such as, for example, a GlobalSystem for Mobile Communications (GSM) network), or other suitablewireless network or a combination of two or more of these. Computersystem 800 may include any suitable communication interface 810 for anyof these networks, where appropriate. Communication interface 810 mayinclude one or more communication interfaces 810, where appropriate.Although this disclosure describes and illustrates a particularcommunication interface, this disclosure contemplates any suitablecommunication interface.

In particular embodiments, bus 812 includes hardware, software, or bothcoupling components of computer system 800 to each other. As an exampleand not by way of limitation, bus 812 may include an AcceleratedGraphics Port (AGP) or other graphics bus, an Enhanced Industry StandardArchitecture (EISA) bus, a front-side bus (FSB), a HYPERTRANSPORT (HT)interconnect, an Industry Standard Architecture (ISA) bus, an INFINIBANDinterconnect, a low-pin-count (LPC) bus, a memory bus, a Micro ChannelArchitecture (MCA) bus, a Peripheral Component Interconnect (PCI) bus, aPCI-Express (PCIe) bus, a serial advanced technology attachment (SATA)bus, a Video Electronics Standards Association local (VLB) bus, oranother suitable bus or a combination of two or more of these. Bus 812may include one or more buses 812, where appropriate. Although thisdisclosure describes and illustrates a particular bus, this disclosurecontemplates any suitable bus or interconnect.

Herein, a computer-readable non-transitory storage medium or media mayinclude one or more semiconductor-based or other integrated circuits(ICs) (such, as for example, field-programmable gate arrays (FPGAs) orapplication-specific ICs (ASICs)), hard disk drives (HDDs), hybrid harddrives (HHDs), optical discs, optical disc drives (ODDs),magneto-optical discs, magneto-optical drives, floppy diskettes, floppydisk drives (FDDs), magnetic tapes, solid-state drives (SSDs),RAM-drives, SECURE DIGITAL cards or drives, any other suitablecomputer-readable non-transitory storage media, or any suitablecombination of two or more of these, where appropriate. Acomputer-readable non-transitory storage medium may be volatile,non-volatile, or a combination of volatile and non-volatile, whereappropriate.

Herein, “or” is inclusive and not exclusive, unless expressly indicatedotherwise or indicated otherwise by context. Therefore, herein, “A or B”means “A, B, or both,” unless expressly indicated otherwise or indicatedotherwise by context. Moreover, “and” is both joint and several, unlessexpressly indicated otherwise or indicated otherwise by context.Therefore, herein, “A and B” means “A and B, jointly or severally,”unless expressly indicated otherwise or indicated otherwise by context.

The scope of this disclosure encompasses all changes, substitutions,variations, alterations, and modifications to the example embodimentsdescribed or illustrated herein that a person having ordinary skill inthe art would comprehend. The scope of this disclosure is not limited tothe example embodiments described or illustrated herein. Moreover,although this disclosure describes and illustrates respectiveembodiments herein as including particular components, elements,functions, operations, or steps, any of these embodiments may includeany combination or permutation of any of the components, elements,functions, operations, or steps described or illustrated anywhere hereinthat a person having ordinary skill in the art would comprehend.Furthermore, reference in the appended claims to an apparatus or systemor a component of an apparatus or system being adapted to, arranged to,capable of, configured to, enabled to, operable to, or operative toperform a particular function encompasses that apparatus, system,component, whether or not it or that particular function is activated,turned on, or unlocked, as long as that apparatus, system, or componentis so adapted, arranged, capable, configured, enabled, operable, oroperative.

What is claimed is:
 1. A method comprising, by a client computingdevice: downloading, from a plurality of content items associated with aplurality of content categories, a first set of content items associatedwith a first content category; displaying the first set of content itemson a respective first set of pages on a user interface of the clientcomputing device, wherein each page of the first set of pages isconnected at an edge to another page in the first set of pages, andwherein each page substantially fills the user interface; receiving afirst user input to scroll in a forward direction through the first setof pages; displaying, responsive to reaching a last page of the firstset of pages, a graphical interactive element that indicates thatadditional content items associated with the first content category areavailable to be downloaded and displayed, the graphical interactiveelement overlaying a portion of a visual indication illustrating a stackof folded paper comprising a second set of pages, wherein each page ofthe second set of pages is connected at an edge to another page of thesecond set of pages; receiving a second user input selecting thegraphical interactive element; downloading, responsive to the seconduser input selecting the graphical interactive element, from theplurality of content items, a second set of content items associatedwith the first content category; and displaying the second set ofcontent items on the second set of pages on the user interface,respectively, wherein displaying the second set of content itemscomprises displaying an animation of the stack of folded paper expandinginto view until a first page of the second set of pages substantiallyfills the user interface.
 2. The method of claim 1, wherein thedownloading of the first set of content items associated with the firstcontent category further comprises downloading a set of other contentitems associated with a second content category.
 3. The method of claim1, wherein the last page of the first set of pages is connected at anedge to the visual indication representing the stack of folded paper. 4.The method of claim 1, wherein the last page of the first set of pagesis reached after the user scrolls in the forward direction for athreshold distance greater than a predetermined distance.
 5. The methodof claim 1, further comprising: receiving a third user input to scrollin a forward direction through the second set of pages; and displaying,responsive to reaching a last page of the second set of pages, thegraphical interactive element that indicates that additional contentitems associated with the first content category are available to bedownloaded and displayed.
 6. The method of claim 1, wherein thegraphical interactive element comprises a user-interactive button. 7.One or more computer-readable non-transitory storage media embodyingsoftware that is operable when executed to: download, at a clientcomputing device, from a plurality of content items associated with aplurality of content categories, a first set of content items associatedwith a first content category; display the first set of content items ona respective first set of pages on a user interface of the clientcomputing device, wherein each page of the first set of pages isconnected at an edge to another page in the first set of pages, andwherein each page substantially fills the user interface; receive afirst user input to scroll in a forward direction through the first setof pages; display, responsive to reaching a last page of the first setof pages, a graphical interactive element that indicates that additionalcontent items associated with the first content category are availableto be downloaded and displayed, the graphical interactive elementoverlaying a portion of a visual indication illustrating a stack offolded paper comprising a second set of pages, wherein each page of thesecond set of pages is connected at an edge to another page of thesecond set of pages; receive a second user input selecting the graphicalinteractive element; download, responsive to the second user inputselecting the graphical interactive element, from the plurality ofcontent items, a second set of content items associated with the firstcontent category; and display the second set of content items on thesecond set of pages on the user interface, respectively, whereindisplaying the second set of content items comprises displaying ananimation of the stack of folded paper expanding into view until a firstpage of the second set of pages substantially fills the user interface.8. The media of claim 7, wherein the downloading of the first set ofcontent items associated with the first content category furthercomprises downloading a set of other content items associated with asecond content category.
 9. The media of claim 7, wherein the last pageof the first set of pages is connected at an edge to the visualindication representing the stack of folded paper.
 10. The media ofclaim 7, wherein the last page of the first set of pages is reachedafter the user scrolls in the forward direction for a threshold distancegreater than a predetermined distance.
 11. The media of claim 7, whereinthe software is further operable when executed to: receive a third userinput to scroll in a forward direction through the second set of pages;and display, responsive to reaching a last page of the second set ofpages, graphical interactive element that indicates that additionalcontent items associated with the first content category are availableto be downloaded and displayed.
 12. The media of claim 7, wherein thegraphical interactive element comprises a user-interactive button.
 13. Asystem comprising: one or more processors; and a memory coupled to theprocessors comprising instructions executable by the processors, theprocessors operable when executing the instructions to: download, at aclient computing device, from a plurality of content items associatedwith a plurality of content categories, a first set of content itemsassociated with a first content category; display the first set ofcontent items on a respective first set of pages on a user interface ofthe client computing device, wherein each page of the first set of pagesis connected at an edge to another page in the first set of pages, andwherein each page substantially fills the user interface; receive afirst user input to scroll in a forward direction through the first setof pages; display, responsive to reaching a last page of the first setof pages, a graphical interactive element that indicates that additionalcontent items associated with the first content category are availableto be downloaded and displayed, the graphical interactive elementoverlaying a portion of a visual indication illustrating a stack offolded paper comprising a second set of pages, wherein each page of thesecond set of pages is connected at an edge to another page of thesecond set of pages; receive a second user input selecting the graphicalinteractive element; download, responsive to the second user inputselecting the graphical interactive element, from the plurality ofcontent items, a second set of content items associated with the firstcontent category; and display the second set of content items on thesecond set of pages on the user interface, respectively, whereindisplaying the second set of content items comprises displaying ananimation of the stack of folded paper expanding into view until a firstpage of the second set of pages substantially fills the user interface.14. The system of claim 13, wherein the downloading of the first set ofcontent items associated with the first content category furthercomprises downloading a set of other content items associated with asecond content category.
 15. The system of claim 13, wherein the lastpage of the first set of pages is connected at an edge to the visualindication representing the stack of folded paper.
 16. The system ofclaim 13, wherein the last page of the first set of pages is reachedafter the user scrolls in the forward direction for a threshold distancegreater than a predetermined distance.
 17. The system of claim 13,wherein the processors are further operable when executing theinstructions to: receive a third user input to scroll in a forwarddirection through the second set of pages, and display, responsive toreaching a last page of the second set of pages, the graphicalinteractive element that indicates that additional content itemsassociated with the first content category are available to bedownloaded and displayed.
 18. The system of claim 13, wherein thegraphical interactive element comprises a user-interactive button.